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The Story

Kou Sportswear was founded in 2017 by me, Britt Bertens. Growing up with two grandmothers who were entrepreneurs and parents with a clothing store, entrepreneurship flows through my veins. Visiting trade fairs, purchasing and helping out in my parents’ store my whole life have already determined which industry I belong in: the fashion industry. From the combination of entrepreneurship, the love of fashion, my fascination for sports and my obsession with wintersports, I wanted to create a new label.

‘‘Kou Sportswear is a múst addition to your wintersports outfit’’

Kou Sportswear is an exclusive label with trendy wintersports clothing from now, specialized in baselayers, midlayers and accessories for women. Kou Sportswear, with its tight contours, recognizable designs and a contemporary style, also has a fair price.

With Kou Sportswear you look super fashionable during your wintersports, without losing your capital and at the same time taking care of our environment. Therefore the threshold is low. The essence of Kou Sportswear is that our items are giving your wintersports outfit an extra boost. The collection is for sale in the webshop and at selected stores.


With the direct translation of the trends from the streets to wintersports fashion, Kou Sportswear brings recognizable, feminine and sporty designs to a contemporary look. The use of Italian fabrics with proven good qualities and properties that are necessary for a comfortable and functional sports outfit complete the collection. Kou Sportswear ensures that you stay nice and warm even on the highest mountains.


Kou Sportswear links to the entire “wintersport”. Wintersports no longer consist solely of skiing or snowboarding. Two-thirds of wintersports enthusiasts go to the slopes, but everyone enjoys everything there is to do. So also outside of the slopes. A social gathering with friends and family is very important in this. This varies from après-ski, food, wellness, tobogganing and other wintersports activities. The accessible collection of Kou Sportswear can be worn with every activity.


We “dare to be different” than the existing wintersports fashion offers. Kou Sportswear therefore specifically opts for the focus on baselayers, midlayers and accessories. Show courage, be yourself and build your dream. Take wintersports clothing out of context, make people think, but do not lose sight of the snowy mountain tops.


Our Team

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    Britt Bertens


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